The future of marketing is robotic.
Associate Professor Richi Nayak (a program leader with QUT’s Centre for Data Science) and her research team (Dr Md Abul Bashar and Mr Hendi Li) have combined artificial intelligence, machine learning and big data to develop a prototype of data-driven marketing platform called Robotic Marketer.
Dr Nayak and her team worked with Australian company Marketing Eye to design and develop a platform that recommends purpose-driven marketing activities based on past report analyses, and company and competitor profiles.
The resarch team developed a novel system of automated task allocation within Robotic Marketer’s server to streamline the information-gathering process, allowing the platform to complete multiple simultaneous requests and retrieve large amounts of data, which it then translates into consumer-friendly output.
For Marketing Eye, the prototype has opened doors to a world of possibilities for their business. Robotic Marketer is designed to be easy for clients to use, while still housing a powerful machine-learning system in the back end. Streamlined functionality between front and back end data repositories mean that accessing output is simple for non-technical users. Nayak sees this technology as vital for the future of marketing practice.
Recently QUT has published an article on Medium featuring this project. The article can be read here.
